Typically crowdfunding campaigns experience a bit of stagnation in the middle of their timeline, so it is important to periodically re-engage your contacts and social networks to keep up interest as you approach the finish line. Depending on the size of your campaign, it may be beneficial to enlist some friends to help you with these endeavors.
Along with social media, use the update tab on your project overview to communicate with contributors, keeping them informed about funding milestones and new exciting developments, as well as answering any questions that arise. Think of it like your project blog.
In addition to the launch, the final period of the campaign is typically where the largest percentage of contributors join the project. Capitalize on the momentum you’ve gained throughout your campaign to coordinate one final burst of social media, press, and personal sharing to generate the excitement that carries you through the finish line.