The #LifespanChallenge Starting on October 1 — International Longevity Day

By Keith Comito


Over the past few years there has been a tradition emerging of longevity researchers and activists around the world organizing events on or around October 1 — the UN International Day of Older Persons, or Longevity Day.

This is an excellent idea, and to take it further will be running a social challenge campaign, not unlike the Ice Bucket Challenge, to raise both funds and awareness for life extension research — the #LifespanChallenge. It will begin on October 1 and run through the month of October.

— The Challenge —

  1. Donate any amount via to a running campaign or to the Life Extension Advocacy Foundation (LEAF). If you have already done so already, feel free to skip to the next step.
  2. Post a short video (or image with description) on social media where you:SignGroup1
    1. are holding up the #LifespanChallenge sign (which you can print or show on a tablet, etc.)
    2. share a personal reason why you sincerely care about life extension, or express yourself in any way that is linked to this theme
    3. challenge 3 friends to do the above as well
  3. Add a post description similar to this:
    “Hey everyone; here is my response to the #LifespanChallenge to help extend healthy lifespan! My reason for helping this cause is _____.   If you want to help please donate any amount to or projects at, do a video like this, and challenge 3 of your friends to do the same. For example @FriendName1, @FriendName2, @FriendName3 I challenge you!”

— Tips —

  1. Facebook has made it easy to upload video directly, so all you should need is a cell phone camera.
  2. The text that accompanies your post should be informative, tagging your friends (preface their name with an @ in Facebook, for example) and including the hashtag #LifespanChallenge.  This will make the post visible to your friends and easy to find later.
  3. One of the goals of this challenge is to introduce more people to the idea of life extension, so make it a point to talk to at least one friend who is not already part of the life extension community about the #LifespanChallenge, and open up a dialogue around this topic.
  4. Don’t wait to be challenged; be a part of the first wave and help really get the ball rolling.

That’s it! Let’s keep up the momentum to #CrowdfundTheCure, and I hope you all have an excellent Longevity Day. Special thanks to the enthusiastic supporters who created and held up signs when we first launched (examples below); it was you who gave us the idea for the #LifespanChallenge.



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